People don’t read as much as they
used to. Actually, that’s not strictly
true...in fact, they read a lot more
than ever – but their reading
patterns are different. They like
reading magazines packed with
pictures as well as content.
In fact, the average magazine
layout today contains 50% more
pictorial content than it did even
a decade ago.
This explosive proliferation of pictures
and publications has led to all
sorts of solutions claiming to keep
control of the content monster.
But what sort of solution can
possibly know where every picture
is in the system, what rights are
held by which publication, where
every magazine is in the production
cycle? Not to mention all the other
key information vital to the smooth
production of print. Media Mogul
does – that and much more.
Media Mogul saves duplication
of effort, reduces costs, maintains
control and maximises opportunities
by making sure you make the most
of everything you’ve got, all without
getting in the way of creativity.
The magic of Media Mogul
The moment content enters your
business, Media Mogul captures it in
a central Digital Asset Management
system (DAM), preparing it properly
so you can assemble your pages
efficiently, streamlining your
production workflow.
Through Media Mogul’s DAM,
editorial and creative can instantly
locate the content they want,
without having to waste time
searching or downloading. They can
see what needs doing next in the job
cycle, improving productivity and
shortening timescales. And production
can see the exact status of each
picture, graphic, article and page
needed to go to press at any time.
As a groupwide solution, multiple
titles sharing offices can access their
own unique content through Media
Mogul, as well as the content that
other titles within the group allow
them to see, whilst keeping what’s
exclusive and confidential, safe
and secure.
Improve productivity.
Shorten timescales.
Cut costs.
The DAM at the core of Media Mogul
makes it incredibly easy for people to
find, organise, choose and use
content. It offers instant access to
content old and new, saving time
and money. Content cost control
becomes much easier because you
can always see what you have and
how you can use it.
Media Mogul’s DAM manages any
number of digital assets – original
images and copy as well as your
pages. It can display most file
formats, and creates its own low
resolution (JPEG) images of
image/graphic files, which are
displayed alongside all the other
formats in the application. In fact,
any of hundreds of file formats
and variants can be held and seen
without needing other software.
And, because it’s modular, Media
Mogul is always the right size
and shape to fit each magazine’s
needs perfectly.
Automatic – no manual
required
All assets are captured automatically
by Media Mogul – from emails and
drop folders for example – and any
descriptive, technical and rights data
is captured at the same time. This
intelligent automation shortcuts a
time-consuming job and makes
content available within moments
of it being delivered.
Your content, your way
Even though this DAM is essentially
a shared system, people still want to
organise the content they plan to use
their way. And with Media Mogul,
they can. Ingenious dynamic folders
allow each team to intuitively
organise content however they want
it to look, as features, topics, editions
and so on without physically altering
the location of the source content.
Thus ensuring that it’s always easily
found by everyone on the team.
With dynamic folders:
- It’s easy to collaborate on content
with colleagues wherever they’re
based because you share folders.
- People can build up their own
collections of favourites, so when it
comes to a new feature they can
find what they need right away.
- Exclusive content can be selectively
hidden. This means, for example,
that different titles can use the
same Media Mogul system, sharing
group content, but keeping
exclusive material and the current
issue confidential.
- You can set up intelligent
rule-based robots to categorise
assets automatically – vital in the
busiest environments.
- Assets can appear in several places
at once without copying or moving
the original – so nothing gets
accidentally lost or hidden.
Teamwork that works
Media Mogul delivers personal
efficiency with effective collaboration
and quality across the business.
Media Mogul Workflow accelerates
and simplifies the technical processes
of creating the magazine, from
concept to print.
Media Mogul Workflow keeps track of
each page and every file as it passes
through editorial. You can see exactly
what’s going on, at any time. You
define your workflow steps and
approval stages for creating each
publication. Use the same workflow
every time for every title, or change
it. It’s up to you.
With this flexible framework in place,
everyone in the team, both internally
and externally, can use Media Mogul
to find out what they need to do next;
to request new content; to access the
content they need; and to save their
work ready for the next person in the
process to play their part.
Every image present.
Every page complete.
Media Mogul’s dashboard displays the
status of every task, image and page
needed for the issue minute-byminute.
Last-minute surprises (like
missing files at production time) are
a thing of the past. All the files you
need to publish or reuse content are
tracked automatically. Copy edits
made in the page are synchronised
back into your content database, so
it’s always exactly in step with what
you’ve published.
Team up with Quark,
InDesign, Photoshop...
Because Media Mogul has Quark
XTensions and InDesign Plugins, you
always create layouts using your
preferred desktop layout package.
You can retrieve content from Media
Mogul and save pages without ever
leaving your layout tool, making
production quicker and simpler.
Integration with Photoshop and other
image manipulation tools is straightforward
too.
Media Mogul Workflow can also
operate behind the scenes, exchanging
content with other systems and
websites through XML.
A license to print money
With Media Mogul Syndication you
can also generate revenue 24/7 by
syndicating and licensing your images
and features.
The content you want to syndicate
can be fed directly from your DAM
system or can operate standalone
both from within your own business
or externally hosted (we offer hosting
services, too).
Your customers can find and download
content quickly and easily, saving
searches and selections and sharing
them with other users. You’re in
total control, deciding which content
each customer can see, and what
they can do with it. Customers
interested in a particular feature
can easily access all content - page
layouts, story, published pictures and
overs - then download them all to a
single compressed file.
You can keep the website fresh by
changing galleries of targeted content
available to customers with specific
profiles and draw site visitors through
e-mailings.
Media Mogul Syndication works with
most e-business models, including
subscription schemes, instant
downloads, ordering and credit card
payment systems – and it can be
customised to reflect your branding,
your business model and your way
of working.
DAM regulates the flow
With Media Mogul, each magazine
can create its own workflows,
enabling people to collaborate,
create and publish the edition, and
to syndicate some of the content.
See if we can help. Contact the team
at Picdar on +44 (0)1727 847488
or info@picdar.com
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