Marketing & Media Mogul
Keeping track of all the aspects
involved in the production of sales
and marketing literature can be
daunting. And when that material
requires variations across brands, or
across seasons, every piece still has
to remain fresh, exciting and unique
whilst containing many common
images and general content.
Could you keep track of latest
versions, know whether you still own
the rights, or catch when the same
picture is being used in other material?
Luckily, you don’t have to. You can
bank on Media Mogul to do it all
for you.
Media Mogul watches the files
that fly across the creative teams’
desktops every day and across the
media channels you use. It can save
creative and marketing professionals
hours of searching for files and
communicating minutiae. Your people
right across the business can find
available content, access it quickly,
use it efficiently, and distribute it
securely, confident that all the latest
versions are in place.
| What? |
Why? |
| Centralised brand asset
repository and easy
searching |
Easy fast searching, saving hours of wasted time. Less
unnecessary spending, because you can reuse content
commissioned or created by other business units.
Content origination costs go down. Fewer production
glitches because the right file is always available. |
| Dynamic folders to pull
together topical and
personal selections |
Efficient organisation of personal and team workspaces,
leading to greater productivity and job satisfaction.
Effective communication about content. |
| Workflow |
Laborious tasks are automated, improving productivity
and job satisfaction. Complete control means delays
and late corrections are exceptional and quality is
increased. Time to market can be slashed, delivering
market advantage and extra sales. XML content
delivery means you can integrate your websites and
other systems automatically. |
| Rights management |
You control content costs and avoid nasty surprises. |
| Compliance |
Automatic reminders ensure that obsolete materials
are withdrawn when they should be. There’s a
complete audit trail of exactly what you published
and where, so you can protect yourself better against
claims against you. |
| 24/7 global brand
asset distribution |
Allows your sales executives and distributors to
download the right brand assets, so they promote
the business the way you want it done. Branding is
used correctly and more widely, and your brand
identity is reinforced. |
| Security features |
You decide who can see which content, so content
which shouldn’t be distributed is protected. |
Maximise your resources
– and your time
Picdar’s Media Mogul software
solution takes control of digital
assets, simplifying the whole business
of creating, finding and above all
using brand assets to drive revenues
up and push costs down. You can:
- Cut weeks off campaign production
time by providing a framework to
control and streamline the whole
project process.
- Allow sales teams and distributors
to access your up-to-date brand
assets 24/7 from a secure website,
wherever they’re based.
- Slash time to market, decimate
production costs and improve brand
consistency and compliance.
Incredibly flexible, our proven Media
Mogul solution can dramatically
improve the way you use your
marketing resources to drive your
business forward with a solution
created to fit your individual priorities
and working practices.
If you’ve got it, use it!
Researching, commissioning and
creating content doesn’t come cheap.
From individual pieces such as brand
and product images, copy and sounds,
to ‘end products’ such as ads,
catalogue pages, web pages, packaging
and so on, lots of it has a long term
value. Most is held digitally – your
‘digital assets’. They’re often found
(or not) scattered around the
business, held on individual servers
and desktops.
With Media Mogul you can maximise
the return from your investment in
your digital assets by empowering
everyone to discover – and rediscover
– everything your business has got.
Media Mogul is a modular software
solution providing:
- Digital Asset Management (DAM)
for all your digital assets, so you can
control and re-use them effectively.
- Workflow tools to help you assemble
marketing materials efficiently, so
streamlining your projects and
cutting your time to market.
- Portals so you can distribute the
right marketing materials to your
sales teams and external partners
24/7, wherever they are.
Why reinvent the
wheel every day?
The DAM at the core of Media Mogul
makes it simple for anyone to find,
organise, choose and use the business’s
digital assets. It pools together digital
assets from every business unit, so
every corner of your business benefits.
Because assets are stored and looked
after just once, it cuts duplicated
effort and storage. Re-using images,
content and designs that someone’s
made the effort to source or create
before becomes easy, too. Media
Mogul holds layouts, images and
original copy as separate interlinked
assets, so you can easily adjust and
adapt great work, rather than starting
from scratch each time.
All of this shrinks creation and
research costs, making better quality
and shorter timescales more achievable.
Content cost control becomes
much easier too, because you can
always see what you have and how
you can use it.
Get your own DAM way
with dynamic folders
A large, shared system makes a great
deal of business sense. However,
people still need and want to organise
the content they’re using in the way
that suits them. Media Mogul’s
ingenious dynamic folders make all
the difference. With dynamic folders,
each team can organise content any
way they please – into projects,
brands, personal scrapbooks and so
on – without the files changing their
actual locations at all.
With dynamic folders:
- It’s easy to collaborate with
colleagues and agencies, wherever
they’re based.
- Users can build up their own
collections of favourites, so when it
comes to a new project, they can
find what they need right away.
- Even occasional system users can
find the content they need quickly
and simply.
- It’s quick for your sales teams and
distributors and you can control
what they use.
- Assets can be viewed virtually in
several places at once. This doesn’t
copy or move originals – so nothing
gets lost or hidden accidentally.
Keep secrets secret
Confidentiality is the key to the
successful management of intellectual
property. New launches need to be
embargoed until release dates.
When rights expire at the end of the
product cycle, assets shouldn’t be
used again except for reference.
Media Mogul takes care of all this for
you. The visibility toolset combines
the accessibility of a global intranet
with cast-iron security.
Authorised users can release and
restrict assets at a stroke, and you
can set up system robots to do
the work for you, automatically.
Asset level security means you can
confidently implement collaborative
workflows with your agencies,
providing them with precisely the
resources they need, whilst keeping
you in control of your own digital
assets and of your costs.
Media Mogul can act as the brand
portal for far flung parts of your
business, to your distributors and
the press. It offers you the confidence
that system users will see the
things you want them to see – and
nothing more.
Teamwork that works
All this makes it possible for people
to work together seamlessly and
efficiently when they’re apart. They
get their own personal view of the
project which helps them work better.
You get the best of both worlds:
effective collaboration and quality
across the business without
compromising confidentiality.
Keep the work flowing
smoothly
Of course, you can’t share everything.
You must keep new product launches
confidential until the release date.
Using conventional servers and
systems, managing the process of
creating, tracking and checking the
hundreds of files needed for a new
launch can be fraught to say the
least. Media Mogul Workflow
delivers a framework to keep track
of every version of every file and
layout that’s created and updated
during the project.
You define the workflow steps and
approval stages for your project so
everyone knows what they need to
next, which digital assets they should
use, and where those assets are.
Media Mogul Workflow keeps track
every package design, every ad, each
page of your catalogue, from concept
to final approval.
An up-to-the-minute dashboard
monitors the status of the job at all
times. You can see bottlenecks
coming and avoid them, leaving time
to fine-tune your campaigns. Last
minute surprises like missing files
at production time are a thing of
the past because everything is
tracked automatically.
It all adds up to faster project cycles,
less re-work and fewer ‘surprises’.
Work your way up,
across and down
Media Mogul Workflow works
seamlessly with the creative and
publishing software you already use,
including InDesign, Illustrator,
Photoshop, QuarkXPress, Acrobat,
Word and more. Thanks to Plug-ins for Creative Suite and XTensions QuarkXPress, you
can drag and drop content held
in Media Mogul straight into your
document. How easy is that?
Using Media Mogul to manage work
in progress keeps track of all the
components you’ve used with full
version control so you can easily
revert back across earlier versions.
Media Mogul synchronises copy to
match the changes you’ve made
directly in your layout – what’s
in your database is always the same
as what’s been issued.
Media Mogul also automates
repetitive processes, like high
resolution image replacement.
When it comes to final PDF or print
output, the correct versions of the
files are downloaded for you – so you
get exactly what you’re expecting,
and no surprises. You can even feed
your website and other systems with
content from Media Mogul. Our Web
Services Interface uses XML to deliver
the content to where you need it.
Why Media Mogul?
- Ensure you know what content
you own.
- Keep track of the work you’ve done
to avoid duplication of effort.
- Make sure the photography you use
is always current.
- Put sales aids together quicker –
maximise the time they’re out there
pulling in sales.
- Deliver urgently requested images
instantly. Use an effective system to
control your brand resources and your
business can pick up sales and save
money on content, every single day.
We can help you make your content work smarter.
|
|
”
The repurposing of these assets
is maintaining brand integrity and
saving on recommissioning of the
assets. Media Mogul is a great tool
and a cost-effective one.
Graphics Development Manager
Hasbro
[Media Mogul from Picdar] acts as
a centralised asset store, radically
reducing the chance of duplication,
and saving Standard Life commissioning,
reproduction and copyright costs.
Marketing Communications Manager
Standard Life
Media Mogul allows simultaneous
publication of content to brochure
and the web. A brochure that took
13 weeks to produce can now be
output in just four weeks.
We were spending significant six
figures sums with our repro house
convert our low-res pages to print.
These costs have now been removed.
Content Manager
TUI
”
|
|
