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QUARK AND PICDAR FORM STRATEGIC PARTNERSHIP
Date of News : 11/10/2006
Picdar to integrate complementary Quark publishing technologies

AMSTERDAM (IFRAExpo 06) — October 11, 2006 — Quark Inc. announced today that it has entered into a strategic agreement with Picdar, a leading supplier of digital-asset management solutions, to integrate the companies’ complementary and award-winning publishing workflow technologies. Picdar has been at the forefront of the mass image and digital-asset storage market for the past 20 years. Today a diverse range of organisations, including the majority of UK newspapers and magazine publishers, use Picdar’s Media Mogul content management technology to control and manage their entire production workflow process. Like Picdar’s Media Mogul, Quark Publishing System (QPS) is based on open-standards technology and is also used worldwide by newspaper publishers. The similarities between the products and companies’ goals provided a strong foundation for forming this strategic partnership.

Both Quark and Picdar recognise the synergy that exists between the companies; both are dedicated to providing innovative workflow solutions and with the announcement of the nextgeneration technology from Quark, an ideal opportunity to cement this relationship presented itself. The next generation of QPS is based on modern industry-standard technologies, making it platform independent, database independent, scalable, and easy to integrate and implement. “This alliance with Picdar reinforces our commitment to the continued development of our open-standard technologies to give users across a wide range of production specialisations even higher levels of functionality and flexibility within a highly streamlined workflow,” said Ed Ewing, sales director Northern Europe, Quark.

Commenting on the new alliance, Picdar's Chris Fabesch, director of business development, said, “Picdar is committed to providing enterprise-scale publishers with the most effective level of integration between Media Mogul and other best-of-breed products. I am delighted that we have reinforced this objective by making this strategic alliance with Quark.”

About Picdar

Picdar is a market leader in scalable digital-asset management and workflow systems for publishers and other organisations at which publishing is a core function. Picdar's flagship Media Mogul product family enables companies to automate the management and re-use of digital media across print and new media channels. Picdar remains committed to excellent customer satisfaction through superior product performance and exceptional service. Typical customers are newspaper and magazine publishers, corporate marketing departments, and picture libraries. A UK company, Picdar has a blue chip customer base that includes 80% of UK national newspapers and the majority of the UK’s largest magazine publishers. Corporate customers and other publishers using Picdar solutions include world-leading travel company Tui, architects Foster and Partners, and the BBC.

About Quark

Quark Inc. is an innovative software company providing design, production, and collaboration solutions that are transforming the business of creative communications. Quark has provided award-winning software for professional publishers since its flagship product, QuarkXPress, changed the course of traditional publishing. Founded in 1981, Denver-based Quark Inc. is privately held.