Picdar's Media Mogul has been the de-facto digital asset management solution for the UK newspaper sector for over 10 years. But now, with the launch of Media Mogul 4ej enterprise solution, Picdar has made its world beating solution even more accessible by making it available across any sever platform or architecture and giving it the capability to integrate with a wider range of applications, databases, search engines, application servers and any web based infrastructure.

Picdar's award winning Digital Asset Management and Content Workflow solution, the 4ej suite , has be re-engineered using Java 2 Platform, Enterprise Edition (J2EE). J2EE defines the standard for developing multi-tier enterprise applications, by basing them on standardised, modular components in what Sun describe as Write once. Use anywhere . In today's heterogeneous environment, enterprise applications have to integrate services from a variety of vendors with a diverse set of application models and other standards.

Media Mogul 4ej marks the future for Picdar as it continues to develop its wide range of services and solutions for its customers. Picdar's innovations include a business continuity service for some of the worlds most famous newspapers; LiveLink, a hosted facility making it possible for organisations to manage high volumes of images at high speed without the need for anything other than a browser; and latterly its first stand alone toolkit, PicUp, a tool that makes it possible for users to up-load images onto publishers web sites - invaluable for print and web classified advertising departments.

With Media Mogul 4ej, Picdar's customers can now search across databases, integrate intranets, extranets and corporate web sites, and other J2EE applications with a minimum of effort.

Said Andy Heather, CTO, Picdar, "The launch of Media Mogul 4ej marks the future strategy for Picdar. While client/server technology remains the bedrock for the publishing industry and our customers today, the future is different. We have been intimately involved with our customers long range ambitions for enterprise wide work flow management strategies, and that means moving digital asset management, editorial systems and production processes towards J2EE. We are confident that the launch of Media Mogul 4ej addresses the first steps towards that need."