Picdar, the number one choice for UK newspapers, has today announced the launch of Media Mogul RNE, the regional newspaper edition of its award winning Media Mogul digital asset management solution.

The solution allows real-time control of images as they move from the photographer s camera to the printed page as well as permitting long-term archiving of images, stories, fully made-up pages and entire editions of regional newspapers. Saving time and money, Media Mogul RNE provides automated image workflows which improve efficiency. Implementing Media Mogul also opens up new opportunities for cross-media publishing and to add revenue from syndication of copy, images and pages, as well as readers prints.

Media Mogul makes searching for content fast and easy, helping people on the editorial floor to collaborate and make informed choices. It can work in tandem with the other desktop tools, including Quark, InDesign, PhotoShop, Word and Acrobat, providing the basis for an efficient and fast workflow. Integration at the back-end using XML and other interfaces is easy and reliable.

According to the company Media Mogul RNE retains all the essential elements you d expect from Media Mogul configured to suit the price demands and functionality needed by regional newspaper publishers.

We have undergone an extensive review of our products looking at the needs of regional newspapers. We believe that with Media Mogul RNE we have met those needs, said Lesley Steinitz, CEO Picdar. Regional newspapers are no different to the 85% of national titles that use our software. They share a need to ensure that their investment in content and technology is protected, and the edition gets out on time. With Media Mogul RNE, backed up by Picdar s support team, they now get exactly that at a price they can cost justify.

Media Mogul RNE is available immediately with prices starting at £15,000.